Sales and marketing expenditure plot on Expenditure sales and marketing page

Example sales and marketing plot

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This plot shows the distributions of sales and marketing costs with the option to look at:

Dropdown control

1. Total amount, which is the total sales and marketing costs, calculated from survey question 43. Sales, Marketing and Fundraising costs.

2. Percentage (%) of net fees, calculated as total sales and marketing costs divided by Net fee income.

3. Percentage (%) of expenditure, calculated as total sales and marketing costs divided by the total expenditure.